Bid to attract young talent to property industry launched

Best-practice guides to encourage more talented young people to consider working in the property industry have been launched.
 
The British Property Federation (BPF) hopes they will help the industry increase its “brand recognition” and be considered as a viable career choice by those who have recently graduated or enjoyed exam success.
 
The first of the series of BPF guides was published last month, with a focus on socio-economic diversity. It identifies the most-effective ways property companies can promote
the industry to those who would never traditionally consider it an option.
 
BPF chief executive, Melanie Leech, said: “These young people, who have often not yet begun their working lives, are bursting with creative energy. The world is very much their
oyster!
 
“The questions we need to ask ourselves are: how many of them know about what the property industry can offer, and how can we attract their skills?”
 
She continued that it was up to the industry to ensure that young people from a wide range of backgrounds knew that the door of opportunity was open to them.
 
Ms Leech added: “Businesses in our sector are making great efforts to reach out to a wider range of young people and to provide new entry points and ways of building a career
in property. There is more to be done, though, and the British Property Federation has every intention of rising to the challenge.”

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