How to get great ROI with a residents' gym

Residential gyms are becoming an increasingly popular consideration in a developer's mind when it comes to designing state-of-the-art accommodation. In a highly competitive property market, a residential gym helps to set your development apart, and show future clients that you're keen to help them live a better quality of life.

Of course, if you want to get the most out of your gym investment, then you need a strategy. Here, we've put a few tips together to help you get the best possible "Return on Investment" or ROI out of your gym creation.

Stay Up-to-Date with High-Quality Equipment

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The key to remaining competitive in the development and property industry is staying ahead of the curve. Unfortunately, when you buy and install your own gym equipment, this often means spending a lot of money on ripping and replacing your devices every couple of years. On the other hand, if you choose to hire or lease your equipment instead, you can make sure that you're always staying up-to-date with the latest trends.

At Hire Fitness, we offer a range of the most attractive and modern fitness equipment for your residential facility. Whether you need treadmills or exercise bikes, you never have to worry about old-fashioned or outdated machines.

Respond to the Unique Needs of your Residents

The longer your residents stay with you, the more money you make in the long-term. This means that it's essential to adhere to the needs of each person living in your development. As you begin to attract more homeowners to your space, you may notice that they have a specific preference for certain kinds of gym facilities.

When you're hiring or leasing your equipment from Hire Fitness, instead of buying it outright, you can switch the machines that your residents don't use with new equipment that they've requested. It's an excellent way to give your people more control over their home experience. You can also keep track of the current trends and introduce new ideas from time-to-time too.

Offer a Variety of Options

If you're not sure exactly what your residents are going to need from their home gym experience, then the best option is to install a variety of different machines and options. Some people might just want an exercise mat that they can use with the help of a personal trainer. Others will want the latest cardio equipment to keep their hearts healthy and strong.

Implement as much variety into your environment as possible and keep track of how often people use the equipment available. This will give you an excellent baseline on which to make any future decisions about extending or changing your gym.

Remember to Get Help from the Experts

Finally, when you've promised your residents the incredible experience of their own home-based gym, the last thing you want is for something to go wrong because your equipment isn't properly maintained or set-up or the design of the room is wrong and doesn’t flow well. Fortunately, with Hire Fitness, we can help with designing and installing your gym within showrooms and residential spaces. You'll have everything you need to deliver an excellent fitness environment for your residents, and we can even help with health and safety, risk assessments, gym management and equipment maintenance.

Nicky Terrett, Marketing Manager at Hire Fitness Limited

 

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