Large number of agents believe upfront property information should be mandated, finds poll

Some 91% of agents believe the government should mandate upfront property information, according to a poll taken at a recent industry webinar.  

The webinar, hosted by reservation agreement specialists Gazeal, saw hundreds of agents attend, with many more unable to because the event was so over-subscribed.  

During the webinar, which was hosted by Gazeal co-founder Bryan Mansell, a former agent himself, a number of polls were offered up to attendees to gauge opinion on a range of crucial topics.  

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As well as the vast majority of agents agreeing that upfront property information should be mandated, with only 9% disagreeing, there was also a poll on how quickly agents’ sellers believe it takes to move.  

For 57%, it was three months, for 29% it was four months and for 13% it was six months.  

“The numbers suggest that most sellers, therefore, expect a fairly quick sale, with a turnaround of only three months,” Mansell said. “And the speed of a sale can 100% be improved by the provision of upfront information as standard, to move things along much swifter.”  

A further poll asked agents when they are most likely to be instructed. For just 6%, this was before the initial appointment with sellers, for 24% instruction happens at the appointment itself, and for the lion’s share (70%) instruction occurs after the appointment.  

Lastly, a poll asked whether the How to Sell guide should feature as part of an agent’s listing process, to which a massive 92% said yes, while only 8% disagreed.  

“The webinar was a huge success, with hundreds of agents since requesting our comprehensive big data reveal report, which we’re working on rolling out this week. It was great to be able to speak to so many agents live about how they, and we as a whole industry, can improve the market to everyone’s benefit,” Mansell added.  

“The poll results above show the industry is willing to change, and is ahead of the government in terms of upfront information, which is a no-brainer for so many.”  

Mansell went on: “Here at Gazeal, we’re keen not to just be another PropTech firm, we’re here to help agents, to help them grow their bottom lines and enhance their business.”  

“Gazeal truly cares about this industry and that's why we are creating hundreds of reports to help agents win more instructions and win the battle for listings, which is going to be the dominant theme of 2022.”  

He concluded: “Gazeal is not just a software business, we are your consultants - we can help you market better, list better and become the fastest and safest agent in your area." 

Gazeal’s report includes postcode-specific data on a range of areas, including average property price, fall-through rate, withdrawal rate, new instructions in the last 12 months, and time taken from new instruction to completion, in order to provide agents with as wide a dataset as possible.  

 

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