A Poole-based PR director has set up his own PR agency, with the intention of helping those in the property industry recover from the lockdown.
David Sanders, 42, who has recently been made redundant himself, has set up the agency ‘PR42’. It offers a raft of services including a ‘no coverage, no fee’ option. For anyone who takes advantage of this offer there will be no payment due to PR42, unless press coverage is published in pre-agreed media.
The agency ‘aims to be as flexible as possible’ and offers other services including media liaison, event management, copywriting and crisis communications. It can additionally be hired for longer periods of time, on a contract basis for one-off events and projects, or by the day.
Also on offer is a PR ‘Power Hour’, where a consultant will give feedback and ideas on a business’ new or existing publicity plans in a shorter 60-minute session.
David said: “Having recently been made redundant I fully appreciate how difficult the current situation is for everyone in property and was determined to do something positive in return.
“Given the devastating effects of Covid-19 we’re aiming to be as flexible as possible in terms of both what we offer and the prices we charge. We thought the ‘no coverage, no fee’ option would be particularly appealing at this time, as it’s a risk-free choice for those who select it. If we get press coverage for a property business then their profile and bottom line get a boost; if we don’t then there’s no cost to them.”
