’ staff have voted to support Edward’s Trust as the charity of the year. For the next 12 months the firm will organise a range of fundraising events and campaigns in aid of the charity which supports children and families facing loss and surviving bereavement in the West Midlands, as well as training for professionals who support bereaved parents and children. Edward’s Trust was set up in 1989 by Peter and Hilary Dent in memory of their son Edward, who died aged 7 of cancer at Birmingham Children’s Hospital. The Trust celebrated its 30 th anniversary in 2019. Speaking about the announcement Lucy Roberts from Pennycuick Collins’ Charity Committee said: “We look forward to supporting the work of Edward’s Trust which makes such a big difference to the lives of families who face impossibly difficult circumstances. Fundraising has always played a big role in our company and we are always incredibly proud of the lengths our staff go to give something back. And as Edward’s Trust are near neighbours being located like us on the Calthorpe Estate, we are especially looking forward to getting to know the charity and its work over the coming 12 months.” Lucy Goodward of Edward’s Trust added: “The help and support we are able to provide to families in the West Midlands is only possible through the generosity of our fundraisers so thank you so much for nominating Edward’s Trust. Your support will make a huge difference to the families who need us during their most difficult times.”
