What they say about themselves:
SJL Insurance is an innovative and forward thinking Insurance Broker that provides a high quality service to a national and international client base.
Founded in 2001, with the support of a grant from the local chamber of commerce, SJL have grown to be one of the most established Insurance Brokers in the Midlands. We started as a wholesale scheme broker and transact business via a growing network of over 1100 independent insurance brokers nationwide. All of these brokers are independently authorised and regulated by the FCA and are personally visited by us before we grant them an agency.
Continuing from our success working with brokers, SJL created the direct proposition to enable non-insurance brokers and individuals to earn commission from introducing clients through to us. Today, SJL provides specialist products and services to a diverse range of market groups, including private and commercial landlords, professional companies and the transport industry. We act on behalf of a number of insurers and are completely focused on being experts within the insurance industry.
SJL have enjoyed year on year growth of between 20-30% since the business was established. In an industry where growth seems to dovetail with acquisition, SJL have achieved this organically without the need to buy out other businesses or get into debt with the bank or investors. Our continued growth has been built on a solid foundation of mutually beneficial relationships and delivering great products with a great service at competitive premiums. We really are big enough to deliver but small enough to care.
Our business model is entirely based on building successful, long-term partnerships by providing a full range of insurance services designed to help further the relationship between our Introducer partners and their customers to deliver a sustainable, financial income. With access to Lloyds of London and the UK’s leading composite insurance market, SJL are able to source and place a vast range of comprehensive insurance products at market leading prices.
To achieve this we look to secure relationships with organisations which;
Have a strong affinity with their customers
Have a genuine need for insurance
Provide flexible cross-access to their customer base
The foundation of our business is our well motivated and well trained staff, all of whom endeavour to ensure that SJL maintains a service level which is second to none. Despite only being established in 2001, 5 members of staff have hit the decade milestone which results in a level of knowledge and consistency which is unparalleled. SJL recognise that the service we offer to our clients and partners is only as good as our staff, so we invest heavily in the training and development of our employees.
We are working toward ‘Investors in People’ accreditation and have an excellent track record of developing staff, including the use of apprenticeships where we work with ‘Heart of Worcestershire College’ and ‘Hereford & Worcester Group Training’ in offering business administration apprenticeships to aspiring professionals. This programme has served us well over the years as a number of former apprentices now hold department leading roles within the business. On a visit to SJL’s office to celebrate the success of SJL’s apprentice scheme, Robin Walker MP, who sits on the select committee for Business Innovation and Skills as well as the All Party Apprenticeship Group said “It is really clear from SJL’s example that apprenticeships are working and that they are not just getting people their first job but launching them on successful careers. I was very impressed by the bright young people I met during this visit and by the attitude of the business to creating new roles. In a complex financial business of this sort both qualifications and work experience are vital so apprenticeships seem to provide an ideal solution. It was great to hear that every single apprentice that SJL has taken off has been offered a full time job at the end of their apprenticeship and that all of them are still working in the industry”.
Key individuals:
Adam McElroy
Role: Account Executive
Profile: Adam has been involved in the insurance industry for over 11 years becoming an expert in all types of property insurance. Having been at SJL since its founding days, Adam has built relationships with key insurers, helping shape SJLs products and polices. With this detailed insight he is best placed to look after all his client’s insurance requirements placing risks quickly and efficiently
What others say about them:
SJL Insurance have been my first port of call for all my clients buildings insurance needs. Fantastic company, going the extra mile to secure competitive rates for my clients, very methodical and organised approach by the team from initial enquiry to placing policy on risk. Will be using SJL again for the future & always recommend them to our clients.
Bal Gaddu ,Finance Consultant
We have been working with SJL literally right from the early days and glad to say will continue to do so. As a Landlord as well as introducer, all my properties are insured through SJL.
The main key is the first class claims handling process for us. Complete client satisfaction all around. Well done Adam and the team.
Gerry Roberts, Principal, Hunter Services
