Agents advised to invest more in training so you spend less time using

Amid the increased popularity of PropTech, concern over the possible underutilisation of software has risen too. Techopedia defines the term ‘shelfware’ as software that is purchased but never used. 

Supported by the Pareto Principle, many providers agree that around 80% of usage happens with only 10-20% of product features that are paid for. Although many estate agents have adapted to using PropTech and software, there is more that could still be done to encourage the use of innovative products to their full advantage. 

Software resources that are purchased but not used to their full capabilities could contribute to wasted work resources and unnecessary spending on company budgets. 

Rex suggests that not understanding the full functions of CRM software is potentially the reason for unused software and PropTech. However, this can be overcome with appropriate training. 

Missed functionality often leads to missed sales opportunities?

Being knowledgeable about estate agency software is vital. “Estate agency software is only at its most valuable if you can use it easily, reliably and safely,” Anton Babkov, CEO of Rex, said. 

“To make sure the onboarding process of estate agency technology is simple, Rex provides lockdown-friendly training solutions to help agents with different learning styles. These include help documentation, a self-guided learning system (Rex University), free training webinars, FAQ videos, and a full-time local support team.” 

By ensuring the online platforms which have been paid for are used correctly, and to their full potential, agents are likely to secure higher return on investment for their business. 

How can PropTech boost productivity, save time and boost morale?

Estate agency software, properly incorporated into work practices, can help agents manage industry demands better, work efficiently and spend more time on other business elements that require attention. 

PropTech is particularly useful to help alleviate the pressure that agents are currently under because of increased buyers, sellers and tight deadlines. 

According to Rex, finding solutions to issues that arise needs to be at the core of every agency’s strategy to heighten the success rate and ensure the business runs smoothly. Whereas choosing not to implement PropTech properly could stifle business growth. 

Research from KPMG Global PropTech Survey shows that, in 2019 “58% of respondents have already embraced some digital innovations.” Additionally, the Covid-19 pandemic is guaranteed to have contributed to even higher numbers of PropTech users across the globe. 

The combination of mobile and cloud applications grants access without physically being present. 

“The option to work on-the-go on a phone could help boost both efficiency & job satisfaction to higher flexibility. Thorough training will allow users to benefit from all the PropTech features and be more flexible with the locations they choose to work.” 

Babkov added that PropTech aims to resolve common issues that estate agents endure during work. Automation of tasks helps agents reduce lead time and avoid unnecessary delays. This also helps improve overall brand identity as it shows the agency is able to constantly deliver their own unique service experience.  

Rex claims that technology is here to help enable and empower property professionals. The digital transformation that is currently taking place in the property industry is beneficial to those who embrace technology wholeheartedly and properly. With training systems in place, CRM software can impact all areas of the property industry in a positive way. 

Book your webinar today to gain a thorough understanding about PropTech functions Rex has on offer to help you.