Embracing CRM solutions to help Estate Agents stand out in a ‘rapid market’

The firm makes the claim following the recent Queen's Speech which highlighted priorities in the housing market for the months ahead. With big changes to regulations already underway and ongoing challenges in a ‘rapid’ market with low stock, the pressure is continuing to be placed on agents. 

Reliable CRM solutions allow all parties to collaborate on a single platform and successfully manage their client portfolio in an accurate and transparent way, leaving them more time to focus on what they do best – win new instructions. 

The right CRM solutions can drive the industry forward

The right CRM system is an agent’s superpower – managing and building interactions with existing and potential customers and streamlining processes. Saving agents, time and money and allowing them to spend more time with their customers to build relationships should be the outcome of every great CRM.  

Adam Rackham, Operations Director at Openview, explains: “A fully customisable automation system that can be altered according to the business's needs is what every agency should be seeking. A system which allows agents to strengthen and better improve customer relationships. To get the most out of their system agents should spend time to understand which of their processes require streamlining and where the system can add the most value.” 

“With so many other moving factors to deal with and at a pace of change in the market that is causing real disruption for many across the sector, being able to access information, current and historic from one location and with ease is essential, and that’s where cloud-based CRMs come in.” 

“The right CRM solutions will undoubtedly drive the industry forward, as every piece of information is made accessible to the team, encouraging the team to be vigilant and collaborative. All of the data that has been recorded and reported can also be analysed, cross checked across regions and used to collectively improve existing process.” 

“Those who focus on CRM can plan for the future, using reliable data to streamline and build efficiencies, as well as providing great customer service and using this extra time to focus on marketing, relationships and standing out in the market.” 

Thrive in a changing industry

Openview - Powered by VTUK observes that many have accelerated their adoption of cloud-based solutions, and that the days of storing files on hard drives are over for most agents.  

Adam urges that while automation disruption has been happening for a long time, the property industry needs to continue to embrace CRM systems that rely on automation during this time of change. Keeping robust records through CRMs can help agents specialising in lettings and sales remain compliant, at a time when rules are tightening.  

He adds: “CRMs help with all aspects of the business, including compliance processes. We have found that integrating with long-standing CRM platforms, such as Openview which has been developed over 30 years, security can be guaranteed and we’re really helping agents to stay on top of compliance with automated red flags.” 

“Compliance is the big topic and concern for agents right now and while rogue landlord databases are introduced and rules continue to tighten, the property industry ought to re-evaluate its current practices to ensure it is able to thrive through disruption.” 

He concluded: “Embracing CRMs has never been more important. As agents battle with regulation and big market demands, there is no time for error or inefficient admin tasks taking attention away from compliance or winning new instructions. The risk is too high for agents as they strive to meet compliance and so it’s time to ensure CRMs are on the agenda, making sure agencies have the right tools to win.”