The Stay Company celebrates its 100th serviced apartment – with further growth planned

Derby-based serviced apartment provider, The Stay Company, has revealed plans for further growth across the East Midlands – after celebrating the opening of its 100th apartment.

The business, which has its HQ in Friar Gate, wants to add more high-quality sites to its Derby and Nottingham portfolio after achieving the centenary milestone by opening Phoenix Court.

The Stay Company is currently exploring suitable opportunities in Leicestershire and is excited to introduce its stylish, high-quality serviced apartments to a new city.


Dan Wilkinson, Director of The Stay Company, said: “It is clear there is a growing demand for premium, extended stay accommodation in and around the East Midlands.

“We have numerous apartments in and around Derby, and our recently-opened trio of sites in Nottingham are proving very popular with tourist travellers and business people alike.

“We’re now looking to extend our portfolio across the East Midlands. This has been our plan for some time, but in the beginning, we wanted to concentrate on Derby and Nottingham.

“We’re excited at the prospect of growing our quality brand and giving other cities a taste of what The Stay Company is about, offering more guests our high-quality serviced apartments.”

This year, The Stay Company launched Phoenix Court in Gedling – a purpose-built block offering quality one and two-bedroom apartments in Nottinghamshire. This new acquisition followed the launch of the £2m investment in Whitefriars House in Nottingham city centre, in October 2022.

Dan said: “After Derby, came Nottingham, and this followed a natural progression of expansion from our core area of operation. We searched hard to find some really good properties and we certainly achieved what we set out to do.

“Now we are looking across the border in Leicestershire and we have already identified some interesting development opportunities.

“It is extremely rewarding to witness the growth in the number of serviced apartments that we can offer clients.

“Celebrating our 100th apartment is a landmark achievement, and we’d like to take this opportunity to thank our exceptional team. The staff work extremely hard to give guests the welcome they deserve. It certainly is a milestone moment for The Stay Company.”

Stay Company Guests can choose from studio, one-bed and two-bed apartments, all of which enjoy super-fast, reliable, and private Wi-Fi, fully equipped kitchens, living rooms, and workspaces.

At all sites operated by The Stay Company, guests benefit from secure premises, professional housekeeping, and 24-hour phone support.

Dan said: “Exciting times are certainly ahead as we work hard to expand and grow, and we are looking forward to seeing where the business takes us.”


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