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Brethertons solicitors, has undertaken the task of looking at the property management industry in detail to provide a benchmark of statistics that can be used for companies to identify where they sit against their peers.
The survey was independently undertaken with a guarantee of confidentiality to reassure participants. The ‘State of the Property Management Nation’ survey was undertaken for the first time this summer by a team of 5 independent researchers to gain a better understanding of how the industry operates. Thirty-one property management companies took part and the results were extremely interesting.
Growth, Stability and Business Structure
Despite the recession, every company who took part in the survey experienced growth over the last 5 years and, with few exceptions, over the last 24 months. This is very encouraging for the industry and something we will want to keep an eye on over the next 12 months as the economy remains in its volatile state.
Regulation and Legislation
ARMA and IRPM were considered to be extremely useful for its members with the majority of companies undertaking regular training from them. But they do want more. Overwhelmingly, companies in the sector want more regulation and tighter legislation and look to the industry bodies to push for industry reform.
Staff, Qualifications and Pay
Throughout the survey, it was recognised that the whole industry is very organised and professionalised. Very few companies have no formal staff qualifications but there is not much consistency amongst companies with regards to this.
Staff turnover is really not seen as an issue for the property management industry. Evidence of this was found across all levels of the organisation from administration to the senior management team with 87% of turnover being between 0 and 2%.
Another area that always attracts interest is levels of pay. A large number of companies (74%) believe that they pay above the industry standard rate, which is to be expected in an industry experiencing such good levels of growth.
New Business Development and Technology
So how has the industry attracted all this new business? Would it surprise you that 93% is based on word of mouth? Probably not as referrals are the bread and butter of the industry. Websites were the second largest method of attracting business and general promotions and marketing activities came third. But still the industry identified that a great deal more could be achieved with technology. Property Management companies are really missing a trick by not providing a greater service offering through their websites or enabling greater interaction and engagement from their customers. Food for thought perhaps?
So what’s next?
These findings are only the tip of the iceberg. Next years survey will allow participants a better view on how their business is progressing against their competitors, and companies are already registering to participate.
Alison McCormack is Head of Operations in Property Management at Brethertons.