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It’s understandable why the phrase “major works” can strike fear into the heart of the most experienced property manager. But when there is work to be done the best approach is to think about how you can use this opportunity to install other services in order to plan for the future and maximise the return on the disruption. One area that may not have initially come to mind is broadband installation.
Today, broadband is one of the fastest moving industries in the world. The consumer appetite for speed and bandwidth is insatiable as the digitisation of content takes hold – we now live in an age where all market sectors are moving online, from retail, to music, to TV. And consumers expect instant access.
Previously the issue of broadband wouldn’t have even been on a property manager’s agenda, but times are changing. Broadband connectivity is increasingly becoming a resident’s association issue. In a recent survey 57% of buyers said they’d pay more for a home with a better online connection and many are looking at connectivity as a key option to future-proof their property and add long term value. People are quickly realising that the copper infrastructure can’t cope with their online demands and are turning to fibre to satisfy their current and future needs.
For the property manager this presents a huge opportunity, as they can go one better. There is now an option to plug fibre optic broadband straight into the premises – which will enable residents to choose whatever package suits their needs, all the way up to unprecedented speeds of 1 Gig. Installation is incredibly simple and is even easier if it’s done in tandem with other works – whether upgrading an IRS, cabling work or even a standard refurbishment.
The process for fitting the building with fibre can be quickly achieved via a two stage process. The first is to plug fibre optic cable into the existing building ducts and then take the cable up the risers to each floor and across the ceiling voids. This work can normally be achieved in a matter of weeks. The next stage is to fit the connection in each flat in a position the end user prefers. Upwards of ten to fifteen installations can be done per day.
The installation costs are negligible. In addition to resident benefits, fibre-to-the-premises can be hugely advantageous for building services. The property manager can look to leverage the connectivity via a host of exciting applications – IPCCTV, smart metering and door entry systems to name but a few – which will immediately give a ROI on a fibre-to-the-premises project.
Brian Doherty is Director of sales and marketing at Hyperoptic