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Small is beautiful. Well, at least that is the mantra I use as the founder of a small business located in the cut and thrust of the central London block management market.
The world of the managing agent has changed enormously during the past five years, due to both legislative changes and market forces. The house-building boom has been a major factor in the growth of the super agent (the word super referring to size and not necessarily ability). As managing agents grew on the back of this boom so the potential for expansion and growth by merger and acquisition became the goal to achieve and a race began to purchase and acquire smaller agents. It appears that there is no end in sight for these predatory agents as the next small business is eyed for takeover, thus gaining growth in size often at the expense of controlled system and procedure integration, and quality of service delivery.
This may then suggest that those super agents are perhaps motivated by hard cash and the perceived glory of being the biggest agent in the business. This surely cannot be good news for leaseholders, clients and freeholders and those of us in this profession that share the view that service and accountability counts.
It is often argued by bigger agents that they can create economies of scale and pass on savings but our experience suggests this is not always the case. We are a small agent and can obtain good deals on buildings’ insurance, the rates are normally the same as those obtained by larger agents. This suggests that where one might expect commission levels to be much less due to the volume of business, evidence suggests bulk business does not encourage the larger agents to pass on their buying power, it merely encourages them to keep more. Where agents could use their buying power is in the review and implementation of service contracts, fire systems, lift service, boiler plant and air conditioning, for example – pooling together schemes to their customers’ advantage. Again our experience to date is that few agents attempt such an exercise. This suggests economies of scale are not being operated properly, breaking a myth that a larger agent is financially beneficial to the end customer.
Importantly, as a small agent, and possibly other small agents throughout the country will agree, what is important is not just the customer but the building also. A genuine interest in the structure of the blocks this company manages is of paramount importance. This then leads to a genuine interest in the work being undertaken, and an appreciation of the dynamics of property management.
The close personal relationship that can be built between a small agent and their client board and site staff is very advantageous. There is often more time to get to know your client and the building, more time to think ahead and be effective and be pro-active, not reactive. The typical problems that beset the larger agent of petty inter-department squabbling, the ‘it’s not my job mentality’ and lack of accountability should not be an issue in a small reactive organisation where all members know they have to contribute to the service delivery and success of the company.
It seems that the larger an organisation becomes the more remote and isolated the customer becomes and so, if the goal of the agent is to grow quickly, then the level of service and attention to detail will be affected – just look at the media reports surrounding service levels within the utility industries that have undergone massive changes during the past few years, resulting in fluctuations in price and poor service levels. This demonstrates the problem associated with mergers and take-overs of a predatory nature. The rapid alterations to procedures and systems associated with the service, the movements of staff and banking arrangements mirror the problems associated with the overall service delivery by the super agent.
Those seeking to achieve the number one status, with the largest portfolio, at any price, do so at the risk of lost managements and reputation, but that is a choice those companies must live with. Unfortunately, leaseholders often are unable to understand or control the chaos that can be heaped upon them following the latest acquisition and voting with their feet is not necessarily an easy option, although when they do, it is more often than not in the small agents favour.
Of course there are advantages to being a larger managing agent, the resources are normally available to take on an extra 1,000 units or so a year. It can be the case that low maintenance blocks with restricted funds are better placed with a bigger agent because they won’t want to pay a management fee for a more personal and bespoke service, it is thus horses for courses.
So it is, of course, the customer’s choice as to where to place their business, but surely leaseholders would rather pay a little more and get service and accountability from the agent, rather than run with the herd and be forgotten about as just another site, just another problem?